Over the last few years, brands have begun to focus on BTL event campaigns to create engaging, branded content to drive the audience-brand relationship.
The latest technology trends in experiential marketing are taking forms in
many ways and reaching audiences wider than ever before, with the likes of
augmented reality and live streaming. With the digital and real world blurring,
this session will break down BTL marketing for today’s planners, as well as
show how they can use technology to make the transition from experience to experiential.